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・ Social loafing
・ Social localisation
・ Social login
・ Social lubricant
・ Social machine
・ Social mania
・ Social map
・ Social market economy
・ Social Market Foundation
・ Social marketing
・ Social Marketing Company
・ Social marketing intelligence
・ Social Marketing Quarterly
・ Social media
・ Social media analytics
Social media and political communication in the United States
・ Social media and suicide
・ Social media and television
・ Social media and the Arab Spring
・ Social media as a public utility
・ Social media bubble
・ Social Media Examiner
・ Social Media Giving Day
・ Social media in the fashion industry
・ Social media intelligence
・ Social Media Language Learning
・ Social media management system
・ Social media marketing
・ Social media measurement
・ Social media mining


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Social media and political communication in the United States : ウィキペディア英語版
Social media and political communication in the United States
The emergence of social media has changed the way in which political communication takes place in the United States. Political institutions such as politicians, political parties, foundations, institutions, and political think tanks are all using social media, Facebook and Twitter, as a new way of communicating with voters. Individuals and politicians alike are able to voice their opinions, engage with their network, and connect with other likeminded individuals. The active participation of social media users has been an increasingly important element in political communication, especially during political elections.〔Eli Skogerbø & Arne H. Krumsvik, "Newspapers, Facebook and Twitter: Intermedial agenda setting in local election campaigns," Journalism Practice (2015) 9#3 DOI:10.1080/17512786.2014.950471〕
Social media is changing the nature of communication because it is a tool that is being used to mobilize users in a way that has never been done before. Users are able to connect directly to politicians and campaigns and engage in political activities in new ways. By simply pressing the like button on Facebook or by following someone on Twitter users have the ability to connect in new ways. The option for users to share, like, or retweet political messages instantaneously has opened up a new avenue for politicians to reach out to voters.
Further politicians have a platform to speak that is different from the mainstream media. Politicians have the ability to raise large amounts of money in relatively short periods of time through the utilization of social media campaigns. In 2012 president Obama raised over a billion dollars for his campaign, which broke the fundraising record. Around $690 million dollars was raised through online donations including social media, email, and website donations and more money was raised from small donors than ever before.〔Scherer, Michael. “Exclusive: Obama’s 2012 Digital Fundraising Outperformed 2008.” Time. November 15, 2012. http://swampland.time.com/2012/11/15/exclusive-obamas-2012-digital-fundraising-outperformed-2008/〕
==Influence of Social Media on Elections==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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